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WILLIAM RAST

William Rast was originally a denim-only label founded by Justin Timberlake and has now expanded into a complete lifestyle collection, quickly becoming a big name in the world of fashion. Get The People partnered with William Rast to reignite the brand through a full overhaul of the existing website and user experience, launching an interactive media platform to support the 2015 world launch and the brand experience ongoing. The site supports and showcases interactive lookbooks, seasonal campaigns, social media, as well as features a multimedia blog platform to drive consumer engagement and global exposure.

The brand relaunch was accompanied the fashion and brand-experience event, William Rast London Takeover, featuring a fashion preview of the new collection, one-on-one interviews with the designers and founders, a global hashtag campaign #WhoIsWilliamRast, and the finale – a live performance by founder Justin Timberlake himself.

NEW AMERICANA DENIM CULTURE GETS DIGITAL AND GOES GLOBAL

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what we did

DIGITAL STRATEGY
RESPONSIVE WEB DESIGN

EXPERIENCE DESIGN
CONTENT DEVELOPMENT
WEB DEVELOPMENT
SOCIAL MEDIA STRATEGY
CMS

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INTERACTIVE LOOKBOOK
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The William Rast site features an interactive and visual lookbook showcasing both the women’s and men’s collections. We went with a horizontal scroll carousel to allow users to effortlessly browse and explore the entire collection. The carousel also supports ongoing maintenance making it easy to swap out images, keeping the lookbook fresh and up-to-date with next season’s collection.
MULTIMEDIA BLOG
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A core challenge and goal for the brand was to gain more traction and exposure. Content is the best way to do this so in an effort to better connect and and build a following of new audiences we designed a dynamic media blog section. The section is featured on the homepage where the brand can post content from behind the scenes videos, industry insights and events, to fashion trends.
NEXT PROJECT
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