You could say Revo started it all when it comes to technology and innovation in performance sunglasses. The brand hit the ground running in 1985 and quickly grew to be a global performance eyewear brand known as the leader in polarized lens technology.
After almost two and half decades it was time for a serious brand refresh. Sequential Brands Group, the newest owner of Revo, came to GTP with the desire to totally transform and expand the brand and website to support future product development and ecommerce functionality.
We set out to bring the Revo brand into the next phase of it’s evolution – creating a more relevant and effective brand position as well as overhauling the website into a responsive ecommerce site. Overall our focus was to continue to connect with Revo’s global legacy consumer while attracting a wider audience of outdoor enthusiasts. We wanted to establish Revo as not only a performance brand, but a lifestyle brand, showcasing a fresh new style and vibe that would drive brand awareness, consumer engagement, and ultimately sales.
Revo’s new ecommerce website features an intuitive, full-featured shopping experience – making smart use of fullscreen visuals, responsive layouts and interactive functionality.
The site showcases detailed and dynamic product pages, telling the story of each sunglass, providing all the specs for each performance lens and frame, as well as easy filtering, cross-product promotions, social sharing, reviews, wishlists, and one-page checkout.
In an effort to better connect with consumers and boost traffic we crafted a new blog for Revo. The blog provides an authentic look into the ‘Revo world’ and is a platform for original content that is the inspiration behind the brand.
We created ‘worlds’ or branded environments for each lens type, connecting each lens story to the activities and lifestyle of its consumer. We named each lens category and incorporated lifestyle imagery, custom graphics, and messaging that speaks directly to the heart of the environment and consumer experience.