Paris’ most in-the-know travel blog gets an editorial facelift and best in class user experience.
OVERVIEW + CHALLENGE
HipParis.com has been the go-to online travel magazine for all the ‘in-the-know’ secret hip happenings in Paris for over a decade. Hip Paris has captured the hearts of millions of loyal global readers and been featured on the likes of Goop, Travel + Leisure and Conde Nast Traveler.
Their previous brand and blog site was outdated, had poor usability, and was simply no longer creating an experience that was delighting readers.
APPROACH + SOLUTION
Hip Paris has already seen great success and established a loyal following so we knew it was critical to protect the essence of the voice that had already captivated so many readers. We simply wanted to update and evolve the brand to create a fresh new look and website that would bring Hip Paris into the next evolution of its existence online.
Our goals was to create an editorial design aesthetic and modern user experience that would put Hip Paris in the conversation of best-in-class online travel magazines. The vibe we were after was clean, lovely, simple, modern, refined, curated, and chic. Overall, the design, content and usability of Hip Paris now clearly demonstrates to readers that this is the one place offering the most in-the-know and inspiring content available.
Hip Paris is a complimentary blog to a separate website we rebranded and designed, Havenin.com, which offers hand-picked luxury vacation rentals for people traveling to the most desirable places in Europe. You can check this out HERE.