BLOCKCHAIN FOR CHANGE
Designing the identity and mobile experience for Fintech’s newest social impact brand.
OVERVIEW + CHALLENGE
Blockchain For Change is an innovative financial technology company specializing in leveraging and implementing blockchain technologies to advance transparent and accountable social impact projects and organizations.Their mission is to build a transparent and accountable society that provides financial inclusion and equal opportunity for all.
BCC was looking to launch their organization as well as their first blockchain product, FUMMI, a Smart ID mobile app enabling accessible banking to the unbanked. They had the vision and the passion but needed a creative partner to help bring it all to life.
APPROACH + SOLUTION
We jumped on board collaborating with our development partners who were aiding BCC in building out the foundation of the blockchain technology. We were thrilled at the opportunity to collaborate on such an important project from the ground up.
As the creative partner our primary agenda was to develop a progressive, overarching brand design for Blockchain For Change (BCC) to serve as the umbrella to all future projects and partnerships. Through our exploratory branding process we created the assets that would be used across all brand touchpoints, including logos, fonts, pitch decks, business cards, the mobile app and company website.
Additionally, we used the BCC branding as a springboard to brand and design their first product, FUMMI, a mobile app enabling alternative financial services to the underserved and underprivileged.
FUMMI – 3 Billion people worldwide are unbanked and left out of the global financial system.
Fummi is a Smart ID built on blockchain enabling alternative banking, authorized payments and access to benefits with a distribution that will connect 10MM benefit receivers to the Fummi app making it the largest network of alt-coin token holders.
GEOLOCATE DOCTORS AND SHELTERS
Empowering community through identity.
Through our exploratory branding process and close collaboration with the BCC team, we crafted the visual identity and direction for both BCC and FUMMI. We looked to establish an overall look and feel that is vibrant, energetic, smart and sophisticated.
Let’s talk about your project.
If you’re are a brand, business, or hell even a human and need a creative partner to help your vision come to life, we’d love to chat.